Cerberus: “A few simple, but solid patterns for responsive HTML emails.”.Lee Monroe offers a Really Simple Responsive HTML Email Template and sells a pack of more templates.Fortunately, a lot of the hard work of figuring out nice and simple email templates with functional layout and type has already been done. This is probably a very good route for most us, because of how tricky HTML email can be to get right. It’s still creating by hand and hand-authoring HTML, but you can reach for HTML email templates. You see and edit the entire HTML document. The builder tool in Litmus is also a bare metal editor.
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I know I’m tempted by this and go this route a lot, especially when creating an important one-off email.Ĭheck out Really Good Emails on CodePen, where they have archived loads of the full HTML of sent email campaigns. Open code editor, create HTML email, send HTML email. I’m sure quite a lot of HTML email is created this way. It’s tempting to make the joke: “It’s coding like it’s 1999!”, but as we talk about in this episode, that’s not really true.Īside from all that, another thing I thing fascinating are all the tools involved. We worry about whether fancy new APIs are supported, they worry about whether padding is supported. We have dozens of browsers to worry about, they have hundreds of clients to consider. It’s such a fascinating subject, as technically it is front-end web development, but it almost feels like a bizarro alternate universe. Last week’s ShopTalk Show was all about HTML Email.
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